Brand Positioning
26 de May de 2022
We define brand positioning as the place that our products or services occupy in the consumer’s mind with respect to the competition. Positioning allows us
10 steps to a successful email marketing campaign
25 de April de 2022
An email marketing strategy consists of sending messages via email with various objectives. These can be: to attract new customers, maintain relationships with current customers,
10 advantages of having an online shop
20 de April de 2022
Online shopping has experienced exponential growth since the COVID 19 pandemic, increasing by 13.7% in 2021 compared to the previous year, which is why many
Learn how to manage your business with new trends in digital marketing
19 de April de 2022
We are living in a time when society is evolving very rapidly technologically. This fact means that companies are increasingly obliged to move forward along
All about branding to build your brand
19 de April de 2022
Perhaps we have heard many times about the concept of branding, but do we really know what it is? Well, at Knap digital we like
How does local seo work?
10 de January de 2022
Most of us we have heard about Search Engine Optimisation commonly know as SEO. However, there is another form of SEO called Local SEO and some people get confused on the difference between the two. Both types increase the visibility of websites and blogs on search engines and social media platforms organically (without paying for it). Their main aim is to improve the ranking of web pages on search results pages (SRP) and Google maps.