We are living in a time when society is evolving very rapidly technologically. This fact means that companies are increasingly obliged to move forward along with it. Trying to achieve a positive evolution in order to avoid being stuck in the past.
In order to evolve correctly, businesses are forced to carry out market studies to detect exactly what the market needs. Because it is true that each business sector evolves differently and each company needs certain strategies.
Normally these market studies are carried out by professionals who are trained to do so, as it is not an easy task. Companies pay these people so that the study is as reliable and real as possible.
Thanks to these studies, it is possible to shape the path to follow in a given market, managing to develop strategies adapted to it and thus being able to establish the objectives.
In this blog, we find it interesting to talk about new trends that can make your business grow. These, arise in an evolutionary way and as we have already said, thanks to the greatness and update perceived by the technological sector during these last years.
By implementing these tools, businesses are affected by their growth and achieve higher performance.
Despite offering many advantages, as we already know. The notorious advancement of the technology sector means that there is more competition for businesses. It takes a lot of effort for companies to differentiate themselves from their competition. And that is why we are here today.
As businesses advance, their management must advance with them. Here are a number of new trends that can make your business grow.
We are sure that these will be useful for the management and logistics of your business.
If you manage to implement this series of digital tools and strategies. You can distinguish yourself from the rest and achieve higher profits.
First of all, we will talk about visual search. This tool tries to implement the sense of sight to achieve the best results. That is, the image shows at a glance and in a clear way what your business wants to convey.
We would not say that this is a new strategy, but a very useful tool that is still used today. Specifically, it is about localising a specific search thanks to image recognition technology.
Examples of this strategy could be searching for a logo to get directly to the business website.
We can detail that it is a useful strategy and that it offers notorious returns in the e-commerce sector.
Secondly, the “storydoing” that you are probably asking yourself, what is it about? Well, this tool consists of getting the customer involved in your business not only in a business way but also in a sentimental way. It is about involving the potential customer in a story, making him/her be introduced in an experience and making him/her live different sensations.
With the realisation of the story doing, the client notices a certain personalisation towards him, thus, getting him to be captivated.
Obviously, for this strategy to have an adequate impact, the story has to be related to both the potential customer and the company. If this is not done properly, all the expectations that are intended to be achieved will not be met.
Thirdly, we talk about a great ally, Google. In this case, its voice search. A tool that has evolved thanks to the fact that it is the largest search engine on the Internet platforms.
As Google itself analyses, we are talking about the fact that more than 20% of Internet searches are carried out using this voice system. This is why we determine the notorious usefulness of the search engine and the positive results derived from it.
Not only that, according to forecasts that are beginning to be studied, we can say that the effectiveness of the tool in the future. This could be significantly improved. Thanks to this forecast, we can say that it is a useful and effective implementation strategy, with which companies work. In addition, and possibly in the not too distant future. The advancement of this mechanism by voice search will achieve significant progress. This will lead to an improvement in results.
Fourthly, there are the SEO strategies. As we have already heard, they are implemented strategically and achieve very noticeable benefits for businesses. Well, if what your business needs is to increase visibility, this tool is the most effective.
Understanding how the artificial strategy works will help you do targeted SEO work. With it, you will achieve the goals you set out to achieve.
The key to this consists of two simple implementations that will bring about an exponential improvement. On the one hand, the optimisation of the website and, on the other hand, the selection of keywords.
Thanks to these two resources, your business website will get more traffic from users who visit it. In addition, and as a consequence, you will improve the positioning of the company. Since this will be increased in Internet searches.
Fifthly, one of the best performing strategies, in the case of an e-commerce company. This is the use of artificial intelligence and Chatbots. We are possibly talking about one of the most effective tools that should currently be found on all business websites.
It is a chat introduced in the landing page. In addition, it avoids the use of a customer service department, which means that staff costs will be lower. Customers are integrated and listened to throughout their search. This makes them feel well looked after.
As if this were not enough, the capacity of this chat to resolve doubts. Thus ensuring the customer’s purchase. A fact that produces a transaction with a higher return for the company. To finally offer differential advantages to the client.
Technological progress has also made it possible to apply augmented reality technology. This makes the consumer experience even better.
Finally, it is essential to detail the strategy of customer relations and humanisation.
This is an indispensable tool and one that offers a noticeable differentiation. In addition to being one of the most popular and most used in online businesses.
This management results in offering the customer a personalised experience thanks to the adaptation of content to the consumer’s taste.
Thanks to the process of humanisation, a larger audience can be reached. Therefore, getting the most out of this strategy.
By way of innovative exemplification. Thanks to the introduction of Whatsapp in the different platforms, it will be possible to obtain more loyal customers and therefore, more integrated and involved with the brand. This automation will lead to a higher frequency of interaction. This interaction will make customers feel more attracted to your product in the first place, without the need to overload your company’s marketing staff. This attraction will ultimately lead to an increase in the number of purchases, which will result in higher profits for the business.
By implementing these six strategies, you can expect upgrades that will increase the performance of your business. But beware, of course, that there are not only these six. As we determined at the beginning of this article, the technological world is huge.
After having analysed these six. Selected because they are the ones that, according to the expert Hotmart. They will be implemented and will be the most useful over the course of the next year.
Next we will detail other complementary strategies to the previous ones. In order to offer a more extensive blog that provides all the necessary information. Finally achieving the desired business objectives.
With the aforementioned tools and the ones we have outlined. Then you can learn how to manage your business in the best way. Without the need to increase costs, so the performance will be higher and you will be able to make a difference.
On the one hand, we talk about programmatic advertising. This is intrinsically aimed at online advertising and therefore, a strategy that is used specifically to sell. Specifically, it is about the automated buying of advertising space on the Internet.
This buying automation connects directly with the customer who is looking for the product. It studies the exact moment they want it and in the geographic location they want it.
This type of online advertising marketing. It is within what we call automation (which we talked about earlier). And even big data, a very broad concept. As an extension of the information and if you find it interesting to know more about big data. We leave you a link attached in which ISDI explains clearly and concisely. In addition to providing new information on this type of marketing: Isdi.
Once we know all of the above, we can determine that it is clear that monitoring this strategy will be very useful. Nowadays, being in the online world and implementing such tools, businesses are enhanced and improved.
Another effective strategy for business that we want to talk about. This is real-time ad buying. This marketing strategy is determined by offering high precision. It is specifically an IP-based product identification, in which through it, you can reach exactly the desired users.
This type of tool, which encompasses an effective strategy, is very useful. In addition to improving the company’s performance, they are cost-effective and therefore generate a higher return on investment.
To continue with the expansion of interesting parameters that are effective for companies in the online world. We will talk about mobile marketing, although we are all familiar with it, it is clearly a parameter that we need to talk about.
The key for the future is that online businesses are perfectly adapted to mobile devices. Many studies show that more than 65% of the traffic generated on the Internet comes from these devices. Therefore, having an adapted website will be the tool that will make the difference.
In addition and thanks to the progressive return to normality. We could be talking about omnichannel marketing. This will soon offer great advantages and new opportunities for products and brands.
This mobile marketing comes hand in hand with the habits of consumers. Be it browsing, geolocation, updates, different models of electronic devices, etc.
And lastly, to offer a representation of the most effective strategies. With those that will finally achieve that your business gets the best management. We cannot afford to forget about Inbound marketing. This type of strategy, which we also implement in our business and which you can learn about in detail on our website.
Strategies ranging from the development of updated and interesting blogs. To branded content to the creation of relevant content for the different social networks in which your business is introduced.
They are the key to implementation and are expected to increase positive results for businesses. According to studies carried out by different experts in the sector.
As it is a very useful tool, here is a direct link to a blog that talks about this type of marketing. In addition, this is linked directly to a video summary of everything relevant to inbound marketing. In it, they will explain what it is all about and you will be able to differentiate it from other types of marketing.
Once you are familiar with the different parts of inbound marketing and know how to differentiate between the various tools in the online world. These offer positive results for businesses, we conclude that having all this information will be very useful to know the existing types of marketing. And, finally, to know how to detect which of them is best suited to your business.
As we have already mentioned, in order to know how to detect and agree on these strategies and also to be able to generate benefits, it is necessary to carry out a prior business analysis. It is necessary to carry out a prior business analysis. This analysis will be better prepared if it is carried out by experts. They have the necessary tools to capture all the information they have. They will also deal with the most up-to-date and recent market information. With this, the strategies will be better adapted to what your business is looking for.
Thanks to this analysis, the experts can determine the type of strategy and tool that could be adapted to your business. With this, you could achieve your planned and expected goals.
The online world is very wide and therefore, it is necessary to study it properly. Failure to do so can have negative consequences for the company. This can affect the economic performance. In addition to producing negative effects that can be detrimental to the business.
As you know, at Knap we offer you many services in the online world and we have the best prepared professionals for it. We like to keep all our social networks and platforms up to date. In order to be able to offer you the personalised attention you are looking for.
We hope you liked this month’s blog and remember that you have three other blogs on our website. We would also like to remind you that these can be of great help to you. Not only to learn, but also to improve points within your company.