Search Engine Marketing or SEM is a digital marketing strategy that consists of applying a set of tools, strategies and techniques to optimise the visibility and increase the accessibility of company websites on Internet search engines through paid advertising.
Although we are dealing with a paid advertising strategy, it does not have to be scary, as it does not require a large investment. It gives us the possibility to control aspects such as the maximum daily budget to spend or the maximum cost per click. This means that you will be the one who decides the budget you want to allocate to it, being able to modify it at any time.
Having an SEM strategy allows us to get highly qualified traffic to your website as it offers the possibility of filtering users according to the words they are searching for. This will ensure that the traffic that arrives is interested in your brand.
How can we help you with your Search Engine Marketing strategy?
At Knap Digital we are experts in carrying out Google Ads or Bing ads campaigns, among others, thanks to our specialists. They design ads that attract customers who are looking for your products or services on the Internet. In addition to making your visibility multiply and your sales grow at an exponential rate, We provide monthly reports showing you how your ads are faring.
To do this, we carry out a personalised consultancy to find out what your business needs, as well as studying the competition in your sector. We then design the ad campaign so that customers can easily find you on search engines. Finally, we manage and optimise your budget to get more customers for less money.