SEO or Search Engine Optimisation is the application of a set of optimisation strategies whose aim is for a website to appear organically in Internet search engines such as Google or Bing. In other words, appearing at the top of these search engines at no cost.
Knap Digital will ensure that your company is positioned among the top positions in search engines thanks to various strategies and tools.
We will do this through SEO Off-Site and SEO On-Site actions.
SEO On-Site, corresponds to all the elements that are within the web space and that we can modify. These elements help the web search engine to understand the type of content on our page. Some of the most important aspects at this point are:
- The loading time of our web page.
- The Keywords.
- URL format.
- Content on our website, it must be updated and be of high quality.
SEO Off-Site, the external factors affecting our website, this helps to increase the visibility of our web page on the Internet. Some of the actions related to SEO Off-Site are:
- Presence in social networks.
- External links to our website from portals that have authority.
- Brand authority, which will show us the trust that people have towards your company and its relevance in your sector.
